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Website content & SEO
Now that you have your key words figured out;
If you have control of your website you have an extra edge to make the search engines favor your website even more. If
you are using a premade website (many are) you can still do very well. Go ahead to marketing plans Part 3 and skip
this part. Go onto part three now.
Now we are going to do SEO (Search Engine Optimization) with your website content. It is all about key word phrases
and content (words), content, content. Two things search engines love is tons of content and the proper use of the all
powerful Key Word and Key Word Phrase! SEO; There are 6 places that you need to put your key words.
1. The URL;
This is the web address. It is not a must that you have your key words here but it is definitely a plus. Now you only
want to use your very top key words/ key word phrase because you do not want your URL to be too long. You also
want it to be easy to remember. I recommend that your URL not be more than 4 words long.
2. The meta title;
This is in the HTML code of your website. Many website creating programs will have a place for you to put all the
“meta” stuff. It is very important that you do this. The meta Title will also show up when your website is saved as
“favorites” or “bookmarks” as well as the meta description. These two may also show up in the search engine results
when someone is doing a search for one of your key words so it is very important for your key words to be here both
for the search engines and the people using them. The more often a person sees the key words it builds consistency
and confidence in their minds and helps them to trust your website more as well as helping the search engine put your
web site higher on the page of search results. Your Title should be 25 characters or less.
3. The meta description;
This is also in the HTML code of your website. It shows up when someone sees your web page to “favorites” or
“bookmarks” but most importantly the meta description, title and key words tells the search engines what your site is
about/ what key words it is best to list your website under. DO NOT JUST LIST YOUR KEY WORDS HERE! In your
meta description put a description of that web page. Use as many of your top key words in your description as you
can but I must read as a description. Any key word that you use here should only be used one time in the description.
If you use a key words too many times in one place, that is called spamming and the search engines will punish you
for that. Your Description should be 70 characters or less.
4. The meta key words;
This too will be in the HTML code of your website. Here you need to list all your key words like this; cat toys, dog
food, rabbits, birds One really cool thing to remember is if your key word is “cat toys”, the search engine will expand it
to “cat toys, cat toy, cat, toys, toy” you see? You only put “cat toys” as one key word but the search engine makes it
5 key words yet you will NOT get punished for spamming because you only put in “cat toys” and let the search engine
do the rest. This is another reason that using key words with 2 – 4 words is the smartest way to do it.
5. The page content;
This is very, very important. SEARCH ENGINES LOVE CONTENT!!! So what is content? Very simple. Content is the
words on the page. The more you have to say on your website the better and if you keep adding more content that is
even better. A good way to have ever changing content is to have a comment box if it is appropriate and doable. You
can also add more content yourself one or more times a week. Also adding more pages that are linked together,
having good content and key words is very good. Remember you can also put advertisements on your pages to help
make more money like Google adds. Caution, if you have a picture or graphic with words on it, that is not content. The
search engines will only see it as a picture or graphic. Now in all that lovely content you need to put your key words.
But remember that when the content is read it needs to sound normal, natural, it need to be good writing. I like to
make my content first and then figure out how to get my key words in to it and keep it sounding good. You do not want
to repeat your key words too much or the search engine will see it as “spamming your key words” and will punish you
for it. About 1 – 5 times per 500 words is a good rule of thumb.
6. Titles and Links;
It is very good to have your most important key words in your titles and links if you can.
7. Give your key words more impotence;
By making them bold, italic, larger, different colors or all of these. But make sure that it looks good and not just weird.
Use caution when using different fonts. You may have a really cool font that you want to use sometimes but if that font
is not on the computer of the person that is viewing your website, the viewer’s computer will choose what font to show
the page in and it may look very bad and maybe not even readable! So stay with the common fonts. Arial have been
tested to be the font most easily read and most appealing to the largest percentage of people. If you want to make
money from home with one of the great MLM companies legitimate work from home online small business opportunities
that are available or if you want to make any kind of internet page, website, blog… get tones of very high quality traffic,
this will give a great boost to your marketing plans!
Tool you need;
Key Word Tool; Word Tracker
* Here is the line up of great information to help you building a successful website. Normally it would cost you a lot of money to get all this information in e-books or and e-course but here at the Got Power Blog you get it for FREE. It is best if you learn and do them in the order thet thay are laid out. Each one builds on the one before. Enjoy!
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